The near-round graphic on the left symbolizes citrus biodiversity in terms of size, shape and color; while Asian continent is represented by the white map at the centre. The typography represents the event title. The citrus fruit with green leaves at the upper right side of the logo reflects the freshness of the citrus industry and the power of mother nature. Overall, the logo uses a minimalistic approach to underline that the Asian Citrus Congress-2023 is an international event, while also suggesting a brighter future with its use of warm and vibrant citrus hues.
